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Mott's
Numerator Brand Snapshot
$2.99
Brand Spend per Basket
4.7 %
Median Share of Basket Spend
$64.17
Median Total Basket Spend
Demographics
Who is shopping for Mott's and what are they like?
DEMOGRAPHIC INDEX
Under 24 83
25-34 101
35-44 121
45-54 96
55-64 75
Over 65 73
African American 136
Asian 58
Caucasian 100
Hispanic 108
Under $20k 86
$20k-40k 87
$40k-60k 92
$60k-80k 100
$80k-100k 107
$100k-125k 111
Over $125k 120
No College 85
College 101
Adv. Degree 113
Has Kids 130
No Kids 63
Brand Affinity
What other brands are Mott's shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Betty Crocker 4.6x
Snack Pack 4.5x
Aunt Jemima 4.0x
Yoplait 3.7x
Channels Shopped
Where are Mott's shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 134
Dollar 83
Drug 20
Food 117
Gas & Convenience 10
Mass 94
Basket Size
When Mott's is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 4
Express Lane (3-10 Items) 44
Fill Up (11-20 Items) 181
Pantry Stocking (21+ Items) 623
Time of Day
When do Mott's shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 18%
Afternoon 34%
Evening 26%
Late 5%