Get in Touch
Mountain Dew
Numerator Brand Snapshot
See also:   Pepsi | Crush | Dr Pepper | A&W
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
Get a Free Demo
$2.50
Brand Spend per Basket
10.6 %
Median Share of Basket Spend
$23.57
Median Total Basket Spend
Demographics
Who is shopping for Mountain Dew and what are they like?
DEMOGRAPHIC INDEX
Under 24 115
25-34 99
35-44 104
45-54 110
55-64 89
Over 65 60
African American 56
Asian 38
Caucasian 117
Hispanic 33
Under $20k 142
$20k-40k 134
$40k-60k 118
$60k-80k 103
$80k-100k 81
$100k-125k 69
Over $125k 47
No College 152
College 98
Adv. Degree 53
Has Kids 102
No Kids 97
Brand Affinity
What other brands are Mountain Dew shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Pepsi 9.3x
Crush 7.5x
Dr Pepper 6.2x
A&W 4.5x
Channels Shopped
Where are Mountain Dew shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 42
Dollar 342
Drug 70
Food 120
Gas & Convenience 289
Mass 86
Basket Size
When Mountain Dew is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 23
Express Lane (3-10 Items) 101
Fill Up (11-20 Items) 176
Pantry Stocking (21+ Items) 311
Time of Day
When do Mountain Dew shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 16%
Afternoon 35%
Evening 28%
Late 7%