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Mt. Olive
Numerator Brand Snapshot
See also:   French's | Vlasic | Hellmann's | Ro-Tel
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$2.48
Brand Spend per Basket
3.5 %
Median Share of Basket Spend
$71.55
Median Total Basket Spend
Demographics
Who is shopping for Mt. Olive and what are they like?
DEMOGRAPHIC INDEX
Under 24 85
25-34 81
35-44 87
45-54 108
55-64 123
Over 65 139
African American 116
Asian 40
Caucasian 110
Hispanic 50
Under $20k 106
$20k-40k 108
$40k-60k 106
$60k-80k 105
$80k-100k 100
$100k-125k 91
Over $125k 81
No College 115
College 99
Adv. Degree 90
Has Kids 91
No Kids 112
Brand Affinity
What other brands are Mt. Olive shoppers buying most often?
TOP PARENT BRANDS AFFINITY
French's 5.6x
Vlasic 4.5x
Hellmann's 3.8x
Ro-Tel 3.7x
Channels Shopped
Where are Mt. Olive shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 29
Dollar 15
Drug 5
Food 159
Gas & Convenience 8
Mass 101
Basket Size
When Mt. Olive is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 3
Express Lane (3-10 Items) 36
Fill Up (11-20 Items) 181
Pantry Stocking (21+ Items) 666
Time of Day
When do Mt. Olive shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 18%
Afternoon 37%
Evening 26%
Late 5%