Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$7.80
Brand Spend per Basket
72.6 %
Median Share of Basket Spend
$10.74
Median Total Basket Spend
Demographics
Who is shopping for Newport (Cigarettes) and what are they like?
DEMOGRAPHIC | INDEX |
Under 24 |
68
|
25-34 |
97
|
35-44 |
113
|
45-54 |
89
|
55-64 |
109
|
Over 65 |
72
|
African American |
287
|
Asian |
76
|
Caucasian |
83
|
Hispanic |
119
|
Under $20k |
161
|
$20k-40k |
159
|
$40k-60k |
127
|
$60k-80k |
85
|
$80k-100k |
59
|
$100k-125k |
50
|
Over $125k |
44
|
No College |
169
|
College |
96
|
Adv. Degree |
43
|
Has Kids |
95
|
No Kids |
107
|
Brand Affinity
What other brands are Newport (Cigarettes) shoppers buying most often?
TOP PARENT BRANDS | AFFINITY |
Red Bull | 34.1x |
Marlboro | 20.7x |
Bic | 16.0x |
Slim Jim | 9.5x |
Channels Shopped
Where are Newport (Cigarettes) shoppers most likely to do their shopping?
TOP CHANNELS | INDEX |
Beauty |
2
|
Club |
64
|
Dollar |
233
|
Drug |
201
|
Food |
33
|
Gas & Convenience |
3031
|
Mass |
11
|
Basket Size
When Newport (Cigarettes) is purchased, how many products are purchased along with it?
ITEMS IN BASKET | INDEX |
Urgent Need (1-2 Items) |
128
|
Express Lane (3-10 Items) |
112
|
Fill Up (11-20 Items) |
34
|
Pantry Stocking (21+ Items) |
21
|
Time of Day
When do Newport (Cigarettes) shoppers make their purchases?
TIME OF DAY | SHARE PURCHASED |
Morning | 22% |
Noon | 13% |
Afternoon | 30% |
Evening | 25% |
Late | 10% |