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Newport (Cigarettes)
Numerator Brand Snapshot
See also:   Red Bull | Marlboro | Bic | Slim Jim
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$7.80
Brand Spend per Basket
72.6 %
Median Share of Basket Spend
$10.74
Median Total Basket Spend
Demographics
Who is shopping for Newport (Cigarettes) and what are they like?
DEMOGRAPHIC INDEX
Under 24 68
25-34 97
35-44 113
45-54 89
55-64 109
Over 65 72
African American 287
Asian 76
Caucasian 83
Hispanic 119
Under $20k 161
$20k-40k 159
$40k-60k 127
$60k-80k 85
$80k-100k 59
$100k-125k 50
Over $125k 44
No College 169
College 96
Adv. Degree 43
Has Kids 95
No Kids 107
Brand Affinity
What other brands are Newport (Cigarettes) shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Red Bull 34.1x
Marlboro 20.7x
Bic 16.0x
Slim Jim 9.5x
Channels Shopped
Where are Newport (Cigarettes) shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 2
Club 64
Dollar 233
Drug 201
Food 33
Gas & Convenience 3031
Mass 11
Basket Size
When Newport (Cigarettes) is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 128
Express Lane (3-10 Items) 112
Fill Up (11-20 Items) 34
Pantry Stocking (21+ Items) 21
Time of Day
When do Newport (Cigarettes) shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 22%
Noon 13%
Afternoon 30%
Evening 25%
Late 10%