Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
$7.80
Brand Spend per Basket
72.6 %
Median Share of Basket Spend
$10.74
Median Total Basket Spend
Demographics
Who is shopping for Newport (Cigarettes) and what are they like?
| DEMOGRAPHIC | INDEX |
| Under 24 |
68
|
| 25-34 |
97
|
| 35-44 |
113
|
| 45-54 |
89
|
| 55-64 |
109
|
| Over 65 |
72
|
| African American |
287
|
| Asian |
76
|
| Caucasian |
83
|
| Hispanic |
119
|
| Under $20k |
161
|
| $20k-40k |
159
|
| $40k-60k |
127
|
| $60k-80k |
85
|
| $80k-100k |
59
|
| $100k-125k |
50
|
| Over $125k |
44
|
| No College |
169
|
| College |
96
|
| Adv. Degree |
43
|
| Has Kids |
95
|
| No Kids |
107
|
Brand Affinity
What other brands are Newport (Cigarettes) shoppers buying most often?
| TOP PARENT BRANDS | AFFINITY |
| Red Bull | 34.1x |
| Marlboro | 20.7x |
| Bic | 16.0x |
| Slim Jim | 9.5x |
Channels Shopped
Where are Newport (Cigarettes) shoppers most likely to do their shopping?
| TOP CHANNELS | INDEX |
| Beauty |
2
|
| Club |
64
|
| Dollar |
233
|
| Drug |
201
|
| Food |
33
|
| Gas & Convenience |
3031
|
| Mass |
11
|
Basket Size
When Newport (Cigarettes) is purchased, how many products are purchased along with it?
| ITEMS IN BASKET | INDEX |
| Urgent Need (1-2 Items) |
128
|
| Express Lane (3-10 Items) |
112
|
| Fill Up (11-20 Items) |
34
|
| Pantry Stocking (21+ Items) |
21
|
Time of Day
When do Newport (Cigarettes) shoppers make their purchases?
| TIME OF DAY | SHARE PURCHASED |
| Morning | 22% |
| Noon | 13% |
| Afternoon | 30% |
| Evening | 25% |
| Late | 10% |