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Ocean Spray
Numerator Brand Snapshot
See also:   V8 | French's | Libby's | Mott's
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$3.17
Brand Spend per Basket
5.9 %
Median Share of Basket Spend
$53.74
Median Total Basket Spend
Demographics
Who is shopping for Ocean Spray and what are they like?
DEMOGRAPHIC INDEX
Under 24 103
25-34 86
35-44 90
45-54 106
55-64 117
Over 65 128
African American 221
Asian 67
Caucasian 92
Hispanic 105
Under $20k 106
$20k-40k 108
$40k-60k 107
$60k-80k 98
$80k-100k 99
$100k-125k 90
Over $125k 89
No College 101
College 100
Adv. Degree 98
Has Kids 90
No Kids 112
Brand Affinity
What other brands are Ocean Spray shoppers buying most often?
TOP PARENT BRANDS AFFINITY
V8 3.9x
French's 3.7x
Libby's 3.7x
Mott's 3.3x
Channels Shopped
Where are Ocean Spray shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 10
Club 51
Dollar 61
Drug 52
Food 141
Gas & Convenience 33
Mass 97
Basket Size
When Ocean Spray is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 10
Express Lane (3-10 Items) 57
Fill Up (11-20 Items) 191
Pantry Stocking (21+ Items) 532
Time of Day
When do Ocean Spray shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 17%
Afternoon 35%
Evening 27%
Late 6%