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Oral-B
Numerator Brand Snapshot
See also:   Colgate | Suave | Dove | Dial
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$3.99
Brand Spend per Basket
10.8 %
Median Share of Basket Spend
$37.00
Median Total Basket Spend
Demographics
Who is shopping for Oral-B and what are they like?
DEMOGRAPHIC INDEX
Under 24 85
25-34 116
35-44 104
45-54 90
55-64 90
Over 65 104
African American 110
Asian 163
Caucasian 92
Hispanic 110
Under $20k 95
$20k-40k 96
$40k-60k 98
$60k-80k 100
$80k-100k 99
$100k-125k 100
Over $125k 111
No College 83
College 100
Adv. Degree 118
Has Kids 95
No Kids 106
Brand Affinity
What other brands are Oral-B shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Colgate 11.7x
Suave 8.0x
Dove 5.8x
Dial 5.2x
Channels Shopped
Where are Oral-B shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 5
Club 95
Dollar 61
Drug 503
Food 86
Gas & Convenience 9
Mass 70
Basket Size
When Oral-B is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 24
Express Lane (3-10 Items) 82
Fill Up (11-20 Items) 192
Pantry Stocking (21+ Items) 367
Time of Day
When do Oral-B shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 18%
Afternoon 34%
Evening 26%
Late 6%