Get in Touch
Palmolive
Numerator Brand Snapshot
See also:   Clorox | Scott | Softsoap | Glade
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
Get a Free Demo
$2.47
Brand Spend per Basket
6.5 %
Median Share of Basket Spend
$37.80
Median Total Basket Spend
Demographics
Who is shopping for Palmolive and what are they like?
DEMOGRAPHIC INDEX
Under 24 127
25-34 106
35-44 102
45-54 97
55-64 96
Over 65 91
African American 189
Asian 173
Caucasian 76
Hispanic 182
Under $20k 144
$20k-40k 122
$40k-60k 105
$60k-80k 91
$80k-100k 84
$100k-125k 81
Over $125k 77
No College 119
College 97
Adv. Degree 90
Has Kids 102
No Kids 97
Brand Affinity
What other brands are Palmolive shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Clorox 6.4x
Scott 6.3x
Softsoap 6.3x
Glade 5.4x
Channels Shopped
Where are Palmolive shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 172
Dollar 458
Drug 187
Food 79
Gas & Convenience 12
Mass 70
Basket Size
When Palmolive is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 12
Express Lane (3-10 Items) 81
Fill Up (11-20 Items) 215
Pantry Stocking (21+ Items) 388
Time of Day
When do Palmolive shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 18%
Afternoon 36%
Evening 25%
Late 5%