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Perdue (Poultry)
Numerator Brand Snapshot
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$7.27
Brand Spend per Basket
10.4 %
Median Share of Basket Spend
$70.11
Median Total Basket Spend
Demographics
Who is shopping for Perdue (Poultry) and what are they like?
DEMOGRAPHIC INDEX
Under 24 72
25-34 91
35-44 104
45-54 106
55-64 98
Over 65 91
African American 121
Asian 70
Caucasian 101
Hispanic 104
Under $20k 79
$20k-40k 79
$40k-60k 90
$60k-80k 97
$80k-100k 104
$100k-125k 119
Over $125k 136
No College 94
College 98
Adv. Degree 113
Has Kids 106
No Kids 92
Brand Affinity
What other brands are Perdue (Poultry) shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Ronzoni 7.3x
Poland Spring 6.8x
Turkey Hill 5.6x
Bumble Bee 5.2x
Channels Shopped
Where are Perdue (Poultry) shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 173
Dollar 4
Drug 1
Food 213
Gas & Convenience 7
Mass 20
Basket Size
When Perdue (Poultry) is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 5
Express Lane (3-10 Items) 48
Fill Up (11-20 Items) 199
Pantry Stocking (21+ Items) 580
Time of Day
When do Perdue (Poultry) shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 19%
Afternoon 37%
Evening 24%
Late 4%