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Red Bull
Numerator Brand Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
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Brand Spend per Basket
24.4 %
Median Share of Basket Spend
$16.38
Median Total Basket Spend
Demographics
Who is shopping for Red Bull and what are they like?
DEMOGRAPHIC INDEX
Under 24 203
25-34 171
35-44 113
45-54 72
55-64 54
Over 65 31
African American 85
Asian 110
Caucasian 96
Hispanic 133
Under $20k 133
$20k-40k 137
$40k-60k 99
$60k-80k 92
$80k-100k 92
$100k-125k 87
Over $125k 61
No College 124
College 103
Adv. Degree 65
Has Kids 102
No Kids 97
Brand Affinity
What other brands are Red Bull shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Newport (Cigarettes) 8.9x
Marlboro 5.2x
Jack Link's 4.3x
Slim Jim 4.2x
Channels Shopped
Where are Red Bull shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 144
Dollar 121
Drug 155
Food 87
Gas & Convenience 938
Mass 54
Basket Size
When Red Bull is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 52
Express Lane (3-10 Items) 125
Fill Up (11-20 Items) 121
Pantry Stocking (21+ Items) 162
Time of Day
When do Red Bull shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 21%
Noon 16%
Afternoon 31%
Evening 25%
Late 8%