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Ro-Tel
Numerator Brand Snapshot
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$1.48
Brand Spend per Basket
2.2 %
Median Share of Basket Spend
$67.75
Median Total Basket Spend
Demographics
Who is shopping for Ro-Tel and what are they like?
DEMOGRAPHIC INDEX
Under 24 74
25-34 91
35-44 94
45-54 108
55-64 113
Over 65 95
African American 125
Asian 33
Caucasian 110
Hispanic 57
Under $20k 86
$20k-40k 95
$40k-60k 101
$60k-80k 109
$80k-100k 110
$100k-125k 101
Over $125k 95
No College 98
College 102
Adv. Degree 94
Has Kids 96
No Kids 105
Brand Affinity
What other brands are Ro-Tel shoppers buying most often?
TOP PARENT BRANDS AFFINITY
On The Border 7.1x
Santitas 7.1x
Hunts 6.7x
Old El Paso 6.0x
Channels Shopped
Where are Ro-Tel shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 65
Dollar 74
Drug 4
Food 124
Gas & Convenience 13
Mass 112
Basket Size
When Ro-Tel is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 2
Express Lane (3-10 Items) 33
Fill Up (11-20 Items) 183
Pantry Stocking (21+ Items) 677
Time of Day
When do Ro-Tel shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 19%
Afternoon 37%
Evening 25%
Late 4%