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Sabra
Numerator Brand Snapshot
$3.99
Brand Spend per Basket
5.8 %
Median Share of Basket Spend
$69.28
Median Total Basket Spend
Demographics
Who is shopping for Sabra and what are they like?
DEMOGRAPHIC INDEX
Under 24 86
25-34 108
35-44 102
45-54 101
55-64 92
Over 65 88
African American 58
Asian 70
Caucasian 108
Hispanic 85
Under $20k 71
$20k-40k 75
$40k-60k 88
$60k-80k 99
$80k-100k 109
$100k-125k 121
Over $125k 140
No College 59
College 101
Adv. Degree 139
Has Kids 96
No Kids 104
Brand Affinity
What other brands are Sabra shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Earthbound Farm Organic 4.4x
Bolthouse Farms 4.2x
Arnold 4.0x
Sargento 3.8x
Channels Shopped
Where are Sabra shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 8
Club 109
Dollar 1
Drug 15
Food 172
Gas & Convenience 23
Mass 66
Basket Size
When Sabra is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 5
Express Lane (3-10 Items) 52
Fill Up (11-20 Items) 201
Pantry Stocking (21+ Items) 560
Time of Day
When do Sabra shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 14%
Noon 18%
Afternoon 36%
Evening 28%
Late 5%