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Sargento
Numerator Brand Snapshot
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$3.79
Brand Spend per Basket
6.0 %
Median Share of Basket Spend
$63.34
Median Total Basket Spend
Demographics
Who is shopping for Sargento and what are they like?
DEMOGRAPHIC INDEX
Under 24 60
25-34 85
35-44 100
45-54 104
55-64 111
Over 65 110
African American 81
Asian 48
Caucasian 111
Hispanic 67
Under $20k 78
$20k-40k 85
$40k-60k 98
$60k-80k 107
$80k-100k 109
$100k-125k 110
Over $125k 113
No College 81
College 101
Adv. Degree 115
Has Kids 93
No Kids 109
Brand Affinity
What other brands are Sargento shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Arnold 3.8x
Hormel 3.5x
Old El Paso 3.5x
Eggland's Best 3.5x
Channels Shopped
Where are Sargento shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 38
Dollar 2
Drug 2
Food 204
Gas & Convenience 16
Mass 65
Basket Size
When Sargento is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 3
Express Lane (3-10 Items) 41
Fill Up (11-20 Items) 194
Pantry Stocking (21+ Items) 628
Time of Day
When do Sargento shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 17%
Afternoon 36%
Evening 27%
Late 5%