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Skittles
Numerator Brand Snapshot
See also:   Trolli | Twix | Life Savers | M&M's
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$1.69
Brand Spend per Basket
6.2 %
Median Share of Basket Spend
$27.20
Median Total Basket Spend
Demographics
Who is shopping for Skittles and what are they like?
DEMOGRAPHIC INDEX
Under 24 93
25-34 83
35-44 107
45-54 114
55-64 95
Over 65 71
African American 122
Asian 66
Caucasian 102
Hispanic 96
Under $20k 95
$20k-40k 94
$40k-60k 95
$60k-80k 102
$80k-100k 113
$100k-125k 102
Over $125k 100
No College 98
College 98
Adv. Degree 109
Has Kids 110
No Kids 87
Brand Affinity
What other brands are Skittles shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Trolli 11.2x
Twix 8.6x
Life Savers 8.5x
M&M's 8.5x
Channels Shopped
Where are Skittles shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 204
Dollar 345
Drug 176
Food 42
Gas & Convenience 194
Mass 87
Basket Size
When Skittles is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 14
Express Lane (3-10 Items) 99
Fill Up (11-20 Items) 200
Pantry Stocking (21+ Items) 324
Time of Day
When do Skittles shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 17%
Noon 17%
Afternoon 34%
Evening 27%
Late 5%