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Slim Jim
Numerator Brand Snapshot
Omnichannel Visibility Demo
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$2.77
Brand Spend per Basket
7.9 %
Median Share of Basket Spend
$34.91
Median Total Basket Spend
Demographics
Who is shopping for Slim Jim and what are they like?
DEMOGRAPHIC INDEX
Under 24 118
25-34 88
35-44 105
45-54 117
55-64 87
Over 65 63
African American 98
Asian 64
Caucasian 106
Hispanic 83
Under $20k 129
$20k-40k 114
$40k-60k 106
$60k-80k 97
$80k-100k 100
$100k-125k 88
Over $125k 71
No College 127
College 101
Adv. Degree 70
Has Kids 113
No Kids 84
Brand Affinity
What other brands are Slim Jim shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Jack Link's 8.9x
Funyuns 4.2x
Totinos 4.1x
Lance (Snacks) 4.0x
Channels Shopped
Where are Slim Jim shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 193
Dollar 339
Drug 51
Food 43
Gas & Convenience 374
Mass 97
Basket Size
When Slim Jim is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 17
Express Lane (3-10 Items) 97
Fill Up (11-20 Items) 171
Pantry Stocking (21+ Items) 358
Time of Day
When do Slim Jim shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 34%
Evening 27%
Late 6%