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Smart Balance
Numerator Brand Snapshot
$3.09
Brand Spend per Basket
5.3 %
Median Share of Basket Spend
$58.49
Median Total Basket Spend
Demographics
Who is shopping for Smart Balance and what are they like?
DEMOGRAPHIC INDEX
Under 24 63
25-34 92
35-44 105
45-54 96
55-64 99
Over 65 129
African American 85
Asian 78
Caucasian 104
Hispanic 92
Under $20k 90
$20k-40k 86
$40k-60k 102
$60k-80k 100
$80k-100k 102
$100k-125k 110
Over $125k 112
No College 96
College 96
Adv. Degree 118
Has Kids 102
No Kids 98
Brand Affinity
What other brands are Smart Balance shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Turkey Hill 8.7x
Perdue (Poultry) 7.4x
Ronzoni 6.5x
Boars Head 5.9x
Channels Shopped
Where are Smart Balance shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 50
Dollar 4
Drug 58
Food 236
Gas & Convenience 22
Mass 31
Basket Size
When Smart Balance is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 9
Express Lane (3-10 Items) 53
Fill Up (11-20 Items) 192
Pantry Stocking (21+ Items) 556
Time of Day
When do Smart Balance shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 17%
Noon 18%
Afternoon 35%
Evening 26%
Late 5%