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Softsoap
Numerator Brand Snapshot
See also:   Dial | Palmolive | Suave | Dove
$2.97
Brand Spend per Basket
6.1 %
Median Share of Basket Spend
$48.66
Median Total Basket Spend
Demographics
Who is shopping for Softsoap and what are they like?
DEMOGRAPHIC INDEX
Under 24 103
25-34 105
35-44 104
45-54 100
55-64 93
Over 65 83
African American 153
Asian 101
Caucasian 91
Hispanic 133
Under $20k 115
$20k-40k 109
$40k-60k 105
$60k-80k 99
$80k-100k 95
$100k-125k 92
Over $125k 85
No College 109
College 100
Adv. Degree 91
Has Kids 102
No Kids 98
Brand Affinity
What other brands are Softsoap shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Dial 9.0x
Palmolive 6.6x
Suave 6.1x
Dove 5.5x
Channels Shopped
Where are Softsoap shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 11
Club 23
Dollar 137
Drug 474
Food 64
Gas & Convenience 3
Mass 107
Basket Size
When Softsoap is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 11
Express Lane (3-10 Items) 77
Fill Up (11-20 Items) 208
Pantry Stocking (21+ Items) 418
Time of Day
When do Softsoap shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 17%
Noon 17%
Afternoon 34%
Evening 26%
Late 6%