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Sprite
Numerator Brand Snapshot
See also:   Fanta | Coca-Cola | Dr Pepper | A&W
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$1.99
Brand Spend per Basket
8.9 %
Median Share of Basket Spend
$22.34
Median Total Basket Spend
Demographics
Who is shopping for Sprite and what are they like?
DEMOGRAPHIC INDEX
Under 24 132
25-34 98
35-44 100
45-54 106
55-64 97
Over 65 80
African American 142
Asian 92
Caucasian 95
Hispanic 122
Under $20k 142
$20k-40k 124
$40k-60k 105
$60k-80k 92
$80k-100k 86
$100k-125k 81
Over $125k 72
No College 131
College 98
Adv. Degree 74
Has Kids 105
No Kids 94
Brand Affinity
What other brands are Sprite shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Fanta 12.2x
Coca-Cola 9.8x
Dr Pepper 6.5x
A&W 4.4x
Channels Shopped
Where are Sprite shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 52
Dollar 299
Drug 117
Food 130
Gas & Convenience 199
Mass 76
Basket Size
When Sprite is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 21
Express Lane (3-10 Items) 104
Fill Up (11-20 Items) 172
Pantry Stocking (21+ Items) 308
Time of Day
When do Sprite shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 16%
Afternoon 35%
Evening 27%
Late 6%