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Suave
Numerator Brand Snapshot
See also:   Colgate | Dove | Dial | Softsoap
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$2.94
Brand Spend per Basket
6.4 %
Median Share of Basket Spend
$46.17
Median Total Basket Spend
Demographics
Who is shopping for Suave and what are they like?
DEMOGRAPHIC INDEX
Under 24 106
25-34 95
35-44 105
45-54 109
55-64 92
Over 65 72
African American 161
Asian 74
Caucasian 94
Hispanic 126
Under $20k 118
$20k-40k 116
$40k-60k 106
$60k-80k 102
$80k-100k 94
$100k-125k 87
Over $125k 75
No College 115
College 99
Adv. Degree 87
Has Kids 106
No Kids 92
Brand Affinity
What other brands are Suave shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Colgate 7.1x
Dove 6.1x
Dial 5.9x
Softsoap 5.3x
Channels Shopped
Where are Suave shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 9
Club 5
Dollar 181
Drug 209
Food 152
Gas & Convenience 9
Mass 77
Basket Size
When Suave is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 10
Express Lane (3-10 Items) 69
Fill Up (11-20 Items) 197
Pantry Stocking (21+ Items) 475
Time of Day
When do Suave shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 34%
Evening 27%
Late 7%