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Swanson
Numerator Brand Snapshot
See also:   Campbells | Libby's | Ro-Tel | French's
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
$2.72
Brand Spend per Basket
4.0 %
Median Share of Basket Spend
$68.45
Median Total Basket Spend
Demographics
Who is shopping for Swanson and what are they like?
DEMOGRAPHIC INDEX
Under 24 104
25-34 87
35-44 88
45-54 103
55-64 114
Over 65 152
African American 82
Asian 137
Caucasian 103
Hispanic 60
Under $20k 89
$20k-40k 89
$40k-60k 100
$60k-80k 108
$80k-100k 108
$100k-125k 107
Over $125k 99
No College 98
College 100
Adv. Degree 101
Has Kids 89
No Kids 114
Brand Affinity
What other brands are Swanson shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Campbells 5.3x
Libby's 5.0x
Ro-Tel 4.7x
French's 4.0x
Channels Shopped
Where are Swanson shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 166
Dollar 147
Drug 29
Food 64
Gas & Convenience 7
Mass 119
Basket Size
When Swanson is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 6
Express Lane (3-10 Items) 41
Fill Up (11-20 Items) 187
Pantry Stocking (21+ Items) 623
Time of Day
When do Swanson shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 20%
Afternoon 38%
Evening 23%
Late 4%