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Taylor Farms
Numerator Brand Snapshot
$3.49
Brand Spend per Basket
5.0 %
Median Share of Basket Spend
$69.26
Median Total Basket Spend
Demographics
Who is shopping for Taylor Farms and what are they like?
DEMOGRAPHIC INDEX
Under 24 94
25-34 93
35-44 96
45-54 104
55-64 107
Over 65 105
African American 105
Asian 123
Caucasian 96
Hispanic 109
Under $20k 85
$20k-40k 90
$40k-60k 94
$60k-80k 99
$80k-100k 109
$100k-125k 110
Over $125k 116
No College 82
College 102
Adv. Degree 112
Has Kids 97
No Kids 104
Brand Affinity
What other brands are Taylor Farms shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Sunset (Produce) 13.0x
Earthbound Farm Organic 7.6x
Generic Pma 6.7x
On The Border 6.2x
Channels Shopped
Where are Taylor Farms shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 3
Club 377
Dollar 6
Drug 1
Food 43
Gas & Convenience 4
Mass 85
Basket Size
When Taylor Farms is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 9
Express Lane (3-10 Items) 77
Fill Up (11-20 Items) 246
Pantry Stocking (21+ Items) 382
Time of Day
When do Taylor Farms shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 19%
Afternoon 37%
Evening 26%
Late 3%