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Tide
Numerator Brand Snapshot
See also:   Downy | Dawn | Bounty | Clorox
$10.77
Brand Spend per Basket
18.4 %
Median Share of Basket Spend
$58.59
Median Total Basket Spend
Demographics
Who is shopping for Tide and what are they like?
DEMOGRAPHIC INDEX
Under 24 113
25-34 101
35-44 99
45-54 102
55-64 94
Over 65 103
African American 120
Asian 145
Caucasian 90
Hispanic 137
Under $20k 105
$20k-40k 98
$40k-60k 100
$60k-80k 95
$80k-100k 97
$100k-125k 102
Over $125k 105
No College 105
College 98
Adv. Degree 102
Has Kids 103
No Kids 97
Brand Affinity
What other brands are Tide shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Downy 19.7x
Dawn 7.7x
Bounty 6.6x
Clorox 6.5x
Channels Shopped
Where are Tide shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 1
Club 156
Dollar 122
Drug 225
Food 90
Gas & Convenience 8
Mass 80
Basket Size
When Tide is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 15
Express Lane (3-10 Items) 79
Fill Up (11-20 Items) 198
Pantry Stocking (21+ Items) 407
Time of Day
When do Tide shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 19%
Afternoon 36%
Evening 25%
Late 5%