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V8
Numerator Brand Snapshot
See also:   Ocean Spray | Mt. Olive | Campbells | Vlasic
$3.43
Brand Spend per Basket
6.0 %
Median Share of Basket Spend
$57.35
Median Total Basket Spend
Demographics
Who is shopping for V8 and what are they like?
DEMOGRAPHIC INDEX
Under 24 72
25-34 74
35-44 80
45-54 103
55-64 137
Over 65 188
African American 57
Asian 58
Caucasian 112
Hispanic 60
Under $20k 99
$20k-40k 100
$40k-60k 106
$60k-80k 104
$80k-100k 105
$100k-125k 97
Over $125k 85
No College 111
College 100
Adv. Degree 90
Has Kids 80
No Kids 124
Brand Affinity
What other brands are V8 shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Ocean Spray 4.2x
Mt. Olive 3.4x
Campbells 3.3x
Vlasic 3.3x
Channels Shopped
Where are V8 shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 3
Club 123
Dollar 59
Drug 38
Food 119
Gas & Convenience 63
Mass 93
Basket Size
When V8 is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 9
Express Lane (3-10 Items) 50
Fill Up (11-20 Items) 188
Pantry Stocking (21+ Items) 570
Time of Day
When do V8 shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 19%
Afternoon 37%
Evening 24%
Late 4%