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Vlasic
Numerator Brand Snapshot
See also:   French's | Mt. Olive | Wish-Bone | Hellmann's
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$2.49
Brand Spend per Basket
3.4 %
Median Share of Basket Spend
$72.57
Median Total Basket Spend
Demographics
Who is shopping for Vlasic and what are they like?
DEMOGRAPHIC INDEX
Under 24 90
25-34 87
35-44 96
45-54 105
55-64 111
Over 65 116
African American 81
Asian 51
Caucasian 109
Hispanic 79
Under $20k 101
$20k-40k 103
$40k-60k 105
$60k-80k 103
$80k-100k 102
$100k-125k 97
Over $125k 87
No College 115
College 100
Adv. Degree 84
Has Kids 97
No Kids 104
Brand Affinity
What other brands are Vlasic shoppers buying most often?
TOP PARENT BRANDS AFFINITY
French's 6.1x
Mt. Olive 4.5x
Wish-Bone 4.5x
Hellmann's 3.9x
Channels Shopped
Where are Vlasic shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 54
Dollar 27
Drug 12
Food 140
Gas & Convenience 11
Mass 105
Basket Size
When Vlasic is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 3
Express Lane (3-10 Items) 36
Fill Up (11-20 Items) 180
Pantry Stocking (21+ Items) 665
Time of Day
When do Vlasic shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 15%
Noon 18%
Afternoon 36%
Evening 26%
Late 5%