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YoCrunch
Numerator Brand Snapshot
$2.79
Brand Spend per Basket
3.9 %
Median Share of Basket Spend
$71.05
Median Total Basket Spend
Demographics
Who is shopping for YoCrunch and what are they like?
DEMOGRAPHIC INDEX
Under 24 69
25-34 82
35-44 139
45-54 113
55-64 47
Over 65 41
African American 63
Asian 62
Caucasian 106
Hispanic 112
Under $20k 76
$20k-40k 78
$40k-60k 81
$60k-80k 102
$80k-100k 106
$100k-125k 110
Over $125k 150
No College 91
College 100
Adv. Degree 111
Has Kids 150
No Kids 38
Brand Affinity
What other brands are YoCrunch shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Yoplait 5.5x
Kellogg's Eggo 4.5x
Dannon 4.1x
Betty Crocker 3.9x
Channels Shopped
Where are YoCrunch shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 45
Dollar 3
Drug 5
Food 157
Gas & Convenience 14
Mass 98
Basket Size
When YoCrunch is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 2
Express Lane (3-10 Items) 28
Fill Up (11-20 Items) 169
Pantry Stocking (21+ Items) 720
Time of Day
When do YoCrunch shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 17%
Afternoon 35%
Evening 27%
Late 5%