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Ziploc
Numerator Brand Snapshot
See also:   Glad | Reynolds (Kitchen) | Dixie | Bounty
$5.00
Brand Spend per Basket
7.7 %
Median Share of Basket Spend
$64.79
Median Total Basket Spend
Demographics
Who is shopping for Ziploc and what are they like?
DEMOGRAPHIC INDEX
Under 24 65
25-34 81
35-44 98
45-54 102
55-64 113
Over 65 137
African American 71
Asian 118
Caucasian 103
Hispanic 80
Under $20k 81
$20k-40k 82
$40k-60k 92
$60k-80k 100
$80k-100k 106
$100k-125k 113
Over $125k 127
No College 89
College 100
Adv. Degree 112
Has Kids 99
No Kids 101
Brand Affinity
What other brands are Ziploc shoppers buying most often?
TOP PARENT BRANDS AFFINITY
Glad 7.5x
Reynolds (Kitchen) 6.3x
Dixie 6.2x
Bounty 4.9x
Channels Shopped
Where are Ziploc shoppers most likely to do their shopping?
TOP CHANNELS INDEX
Beauty 0
Club 293
Dollar 108
Drug 71
Food 55
Gas & Convenience 5
Mass 86
Basket Size
When Ziploc is purchased, how many products are purchased along with it?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 9
Express Lane (3-10 Items) 61
Fill Up (11-20 Items) 219
Pantry Stocking (21+ Items) 482
Time of Day
When do Ziploc shoppers make their purchases?
TIME OF DAY SHARE PURCHASED
Morning 16%
Noon 21%
Afternoon 37%
Evening 22%
Late 3%