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7-Eleven
Numerator Retailer Snapshot
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
72.2
Purchase Cycle (days)
3.1
Avg Basket Size (units)
$19.20
Avg Basket Size ($)
Demographics
Who is shopping at 7-Eleven and what are they like?
DEMOGRAPHIC INDEX
Under 24 133
25-34 128
35-44 113
45-54 86
55-64 83
Over 65 49
African American 178
Asian 108
Caucasian 86
Hispanic 143
Under $20k 132
$20k-40k 132
$40k-60k 107
$60k-80k 92
$80k-100k 79
$100k-125k 78
Over $125k 72
No College 112
College 103
Adv. Degree 76
Has Kids 93
No Kids 108
Basket Size
When shopping at 7-Eleven, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 112
Express Lane (3-10 Items) 129
Fill Up (11-20 Items) 16
Pantry Stocking (21+ Items) 2
Day of Week
What day of the week are shoppers visiting 7-Eleven?
DAY OF WEEK SHARE OF TRIPS
Monday 14%
Tuesday 14%
Wednesday 14%
Thursday 15%
Friday 17%
Saturday 14%
Sunday 12%
Channel Affinity
What other retail channels do 7-Eleven shoppers visit?
TOP CHANNELS AFFINITY
Gas & Convenience 2.9x
Liquor 1.7x
Fast Food 1.4x
Casual Dining 1.4x
Retailer Affinity
What other specific retailers do 7-Eleven shoppers visit?
TOP RETAILERS AFFINITY
Island Deli 2.5x
Loma Linda Market 2.5x
Kosher Marketplace 2.5x
Kim Long Market 2.5x