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99 Cents Only
Numerator Retailer Snapshot
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
60.5
Purchase Cycle (days)
12.4
Avg Basket Size (units)
$25.76
Avg Basket Size ($)
Demographics
Who is shopping at 99 Cents Only and what are they like?
DEMOGRAPHIC INDEX
Under 24 166
25-34 114
35-44 108
45-54 93
55-64 79
Over 65 86
African American 115
Asian 228
Caucasian 51
Hispanic 366
Under $20k 196
$20k-40k 141
$40k-60k 101
$60k-80k 80
$80k-100k 63
$100k-125k 57
Over $125k 60
No College 128
College 101
Adv. Degree 66
Has Kids 108
No Kids 90
Basket Size
When shopping at 99 Cents Only, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 25
Express Lane (3-10 Items) 129
Fill Up (11-20 Items) 257
Pantry Stocking (21+ Items) 218
Day of Week
What day of the week are shoppers visiting 99 Cents Only?
DAY OF WEEK SHARE OF TRIPS
Monday 14%
Tuesday 14%
Wednesday 15%
Thursday 14%
Friday 15%
Saturday 16%
Sunday 14%
Channel Affinity
What other retail channels do 99 Cents Only shoppers visit?
TOP CHANNELS AFFINITY
Dollar 2.9x
Club 2.1x
Food 1.4x
Fast Food 1.3x
Retailer Affinity
What other specific retailers do 99 Cents Only shoppers visit?
TOP RETAILERS AFFINITY
Mothers Nutritional Center 8.4x
On Broadway Liquor 8.4x
Vien Dong Iv Supermarket 8.4x
Sin Lee Wholesale Inc 8.3x