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Berkeley Bowl
Numerator Retailer Snapshot
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64.2
Purchase Cycle (days)
12.1
Avg Basket Size (units)
$38.66
Avg Basket Size ($)
Demographics
Who is shopping at Berkeley Bowl and what are they like?
DEMOGRAPHIC INDEX
Under 24 63
25-34 229
35-44 81
45-54 21
55-64 144
Over 65 40
African American 113
Asian 359
Caucasian 65
Hispanic 72
Under $20k 78
$20k-40k 165
$40k-60k 59
$60k-80k 71
$80k-100k 56
$100k-125k 132
Over $125k 131
No College 36
College 122
Adv. Degree 90
Has Kids 109
No Kids 90
Basket Size
When shopping at Berkeley Bowl, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 30
Express Lane (3-10 Items) 128
Fill Up (11-20 Items) 264
Pantry Stocking (21+ Items) 180
Day of Week
What day of the week are shoppers visiting Berkeley Bowl?
DAY OF WEEK SHARE OF TRIPS
Monday 15%
Tuesday 12%
Wednesday 12%
Thursday 12%
Friday 15%
Saturday 20%
Sunday 14%
Channel Affinity
What other retail channels do Berkeley Bowl shoppers visit?
TOP CHANNELS AFFINITY
Pet 4.6x
Casual Dining 3.5x
Drug 2.4x
Food 2.3x
Retailer Affinity
What other specific retailers do Berkeley Bowl shoppers visit?
TOP RETAILERS AFFINITY
Hometown Grocery 149.1x
LG Supermarket 133.0x
New Sang Chong Market 94.0x
Marina Food 90.1x