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BJ's
Numerator Retailer Snapshot
Omnichannel Visibility Demo
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56.2
Purchase Cycle (days)
8.9
Avg Basket Size (units)
$79.16
Avg Basket Size ($)
Demographics
Who is shopping at BJ's and what are they like?
DEMOGRAPHIC INDEX
Under 24 62
25-34 76
35-44 107
45-54 108
55-64 100
Over 65 117
African American 111
Asian 84
Caucasian 98
Hispanic 122
Under $20k 70
$20k-40k 73
$40k-60k 86
$60k-80k 99
$80k-100k 109
$100k-125k 129
Over $125k 143
No College 89
College 98
Adv. Degree 120
Has Kids 109
No Kids 89
Basket Size
When shopping at BJ's, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 53
Express Lane (3-10 Items) 131
Fill Up (11-20 Items) 198
Pantry Stocking (21+ Items) 112
Day of Week
What day of the week are shoppers visiting BJ's?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 11%
Wednesday 12%
Thursday 12%
Friday 16%
Saturday 20%
Sunday 17%
Channel Affinity
What other retail channels do BJ's shoppers visit?
TOP CHANNELS AFFINITY
Club 3.5x
Liquor 1.9x
Health 1.8x
Food 1.5x
Retailer Affinity
What other specific retailers do BJ's shoppers visit?
TOP RETAILERS AFFINITY
On Broadway Liquor 3.4x
Confucius Pharmacy 3.4x
New Age Market 3.4x
Palm Tree Gourmet 3.4x