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Broward
Numerator Retailer Snapshot
Omnichannel Visibility Demo
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95.5
Purchase Cycle (days)
7.6
Avg Basket Size (units)
$32.70
Avg Basket Size ($)
Demographics
Who is shopping at Broward and what are they like?
DEMOGRAPHIC INDEX
Under 24 246
25-34 85
35-44 92
45-54 99
55-64 152
Over 65 17
African American 661
Asian 87
Caucasian 22
Hispanic 173
Under $20k 156
$20k-40k 182
$40k-60k 164
$60k-80k 65
$80k-100k 31
$100k-125k 32
Over $125k 22
No College 115
College 104
Adv. Degree 70
Has Kids 97
No Kids 104
Basket Size
When shopping at Broward, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 72
Express Lane (3-10 Items) 125
Fill Up (11-20 Items) 152
Pantry Stocking (21+ Items) 90
Day of Week
What day of the week are shoppers visiting Broward?
DAY OF WEEK SHARE OF TRIPS
Monday 9%
Tuesday 9%
Wednesday 11%
Thursday 11%
Friday 13%
Saturday 30%
Sunday 17%
Channel Affinity
What other retail channels do Broward shoppers visit?
TOP CHANNELS AFFINITY
Beauty 2.1x
Drug 1.9x
Food 1.6x
Casual Dining 1.6x
Retailer Affinity
What other specific retailers do Broward shoppers visit?
TOP RETAILERS AFFINITY
Penn Dutch Food Center 125.1x
Doris Italian American Market 87.0x
Elegant Beauty Supplies 74.7x
Supermercados Bodegon 54.6x