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C-Mart Supermarket
Numerator Retailer Snapshot
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59.5
Purchase Cycle (days)
6.1
Avg Basket Size (units)
$32.67
Avg Basket Size ($)
Demographics
Who is shopping at C-Mart Supermarket and what are they like?
DEMOGRAPHIC INDEX
Under 24 114
25-34 70
35-44 114
45-54 119
55-64 107
Over 65 16
African American 24
Asian 574
Caucasian 64
Hispanic 11
Under $20k 91
$20k-40k 258
$40k-60k 83
$60k-80k 90
$80k-100k 30
$100k-125k 37
Over $125k 49
No College 205
College 81
Adv. Degree 57
Has Kids 69
No Kids 136
Basket Size
When shopping at C-Mart Supermarket, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 79
Express Lane (3-10 Items) 130
Fill Up (11-20 Items) 115
Pantry Stocking (21+ Items) 74
Day of Week
What day of the week are shoppers visiting C-Mart Supermarket?
DAY OF WEEK SHARE OF TRIPS
Monday 14%
Tuesday 13%
Wednesday 12%
Thursday 14%
Friday 11%
Saturday 18%
Sunday 18%
Channel Affinity
What other retail channels do C-Mart Supermarket shoppers visit?
TOP CHANNELS AFFINITY
Drug 2.3x
Food 2.3x
Club 1.4x
Gas & Convenience 1.0x
Retailer Affinity
What other specific retailers do C-Mart Supermarket shoppers visit?
TOP RETAILERS AFFINITY
Ming's Supermarket 556.8x
G Mart Supermarket 438.4x
Russo's 223.8x
Kam Man Food 198.2x