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Costco
Numerator Retailer Snapshot
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43.5
Purchase Cycle (days)
8.1
Avg Basket Size (units)
$91.22
Avg Basket Size ($)
Demographics
Who is shopping at Costco and what are they like?
DEMOGRAPHIC INDEX
Under 24 87
25-34 101
35-44 106
45-54 99
55-64 86
Over 65 112
African American 42
Asian 288
Caucasian 81
Hispanic 126
Under $20k 78
$20k-40k 66
$40k-60k 82
$60k-80k 96
$80k-100k 108
$100k-125k 126
Over $125k 159
No College 70
College 101
Adv. Degree 128
Has Kids 108
No Kids 91
Basket Size
When shopping at Costco, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 55
Express Lane (3-10 Items) 132
Fill Up (11-20 Items) 199
Pantry Stocking (21+ Items) 98
Day of Week
What day of the week are shoppers visiting Costco?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 12%
Wednesday 12%
Thursday 13%
Friday 16%
Saturday 19%
Sunday 17%
Channel Affinity
What other retail channels do Costco shoppers visit?
TOP CHANNELS AFFINITY
Club 4.3x
Casual Dining 1.6x
Food 1.5x
Health 1.4x
Retailer Affinity
What other specific retailers do Costco shoppers visit?
TOP RETAILERS AFFINITY
Dong Hing 2.5x
Arcadia Supermarket 2.5x
Saigon Supermarket 2.5x
New India Bazar 2.5x