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Dollar General
Numerator Retailer Snapshot
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57.4
Purchase Cycle (days)
6.5
Avg Basket Size (units)
$16.83
Avg Basket Size ($)
Demographics
Who is shopping at Dollar General and what are they like?
DEMOGRAPHIC INDEX
Under 24 105
25-34 82
35-44 91
45-54 115
55-64 114
Over 65 95
African American 143
Asian 19
Caucasian 110
Hispanic 63
Under $20k 167
$20k-40k 145
$40k-60k 112
$60k-80k 93
$80k-100k 73
$100k-125k 59
Over $125k 40
No College 153
College 95
Adv. Degree 60
Has Kids 98
No Kids 102
Basket Size
When shopping at Dollar General, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 62
Express Lane (3-10 Items) 153
Fill Up (11-20 Items) 124
Pantry Stocking (21+ Items) 56
Day of Week
What day of the week are shoppers visiting Dollar General?
DAY OF WEEK SHARE OF TRIPS
Monday 13%
Tuesday 13%
Wednesday 13%
Thursday 13%
Friday 15%
Saturday 21%
Sunday 14%
Channel Affinity
What other retail channels do Dollar General shoppers visit?
TOP CHANNELS AFFINITY
Dollar 3.9x
Gas & Convenience 1.6x
Fast Food 1.4x
Mass 1.3x
Retailer Affinity
What other specific retailers do Dollar General shoppers visit?
TOP RETAILERS AFFINITY
Super Dollar Discount Foods 2.0x
Bloss Holiday Market 1.9x
Fricks Market 1.9x
Hamrick's 1.9x