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Dong Hing
Numerator Retailer Snapshot
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87.8
Purchase Cycle (days)
1.9
Avg Basket Size (units)
$6.50
Avg Basket Size ($)
Demographics
Who is shopping at Dong Hing and what are they like?
DEMOGRAPHIC INDEX
Under 24 131
25-34 224
35-44 139
45-54 6
55-64 48
Over 65 71
Asian 1260
Caucasian 1
Hispanic 1
Under $20k 256
$20k-40k 112
$40k-60k 46
$60k-80k 135
$80k-100k 89
$100k-125k 34
Over $125k 62
No College 33
College 137
Adv. Degree 38
Has Kids 67
No Kids 138
Basket Size
When shopping at Dong Hing, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 173
Express Lane (3-10 Items) 52
Fill Up (11-20 Items) 2
Pantry Stocking (21+ Items) 1
Day of Week
What day of the week are shoppers visiting Dong Hing?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 12%
Wednesday 18%
Thursday 12%
Friday 16%
Saturday 12%
Sunday 18%
Channel Affinity
What other retail channels do Dong Hing shoppers visit?
TOP CHANNELS AFFINITY
Club 2.8x
Food 2.5x
Drug 1.9x
Casual Dining 1.2x
Retailer Affinity
What other specific retailers do Dong Hing shoppers visit?
TOP RETAILERS AFFINITY
Fruit garden 874.1x
City Supermarket 716.6x
Sun's Market 647.0x
Manila Mission Supermarket 495.8x