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Fricks Market
Numerator Retailer Snapshot
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64.9
Purchase Cycle (days)
8.0
Avg Basket Size (units)
$26.10
Avg Basket Size ($)
Demographics
Who is shopping at Fricks Market and what are they like?
DEMOGRAPHIC INDEX
Under 24 46
25-34 59
35-44 117
45-54 68
55-64 121
Over 65 244
Caucasian 124
Hispanic 93
Under $20k 34
$20k-40k 131
$40k-60k 131
$60k-80k 142
$80k-100k 175
$100k-125k 17
Over $125k 28
No College 127
College 118
Adv. Degree 8
Has Kids 89
No Kids 112
Basket Size
When shopping at Fricks Market, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 54
Express Lane (3-10 Items) 156
Fill Up (11-20 Items) 134
Pantry Stocking (21+ Items) 76
Day of Week
What day of the week are shoppers visiting Fricks Market?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 12%
Wednesday 12%
Thursday 13%
Friday 16%
Saturday 18%
Sunday 18%
Channel Affinity
What other retail channels do Fricks Market shoppers visit?
TOP CHANNELS AFFINITY
Gas & Convenience 1.9x
Fast Food 1.7x
Mass 1.6x
Dollar 1.2x
Retailer Affinity
What other specific retailers do Fricks Market shoppers visit?
TOP RETAILERS AFFINITY
Fas-Trip 1074.7x
Bills Fresh Market 212.7x
Geresbeck's 156.1x
Town & Country Supermarket 126.4x