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G Mart Supermarket
Numerator Retailer Snapshot
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79.5
Purchase Cycle (days)
6.0
Avg Basket Size (units)
$25.47
Avg Basket Size ($)
Demographics
Who is shopping at G Mart Supermarket and what are they like?
DEMOGRAPHIC INDEX
Under 24 721
25-34 31
35-44 231
45-54 2
55-64 5
Over 65 182
African American 5
Asian 1307
Caucasian 2
Hispanic 2
Under $20k 264
$20k-40k 130
$40k-60k 10
$60k-80k 298
$80k-100k 1
$100k-125k 12
Over $125k 7
No College 135
College 113
Adv. Degree 15
Has Kids 90
No Kids 112
Basket Size
When shopping at G Mart Supermarket, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 57
Express Lane (3-10 Items) 177
Fill Up (11-20 Items) 88
Pantry Stocking (21+ Items) 18
Day of Week
What day of the week are shoppers visiting G Mart Supermarket?
DAY OF WEEK SHARE OF TRIPS
Monday 8%
Tuesday 12%
Wednesday 3%
Thursday 12%
Friday 11%
Saturday 30%
Sunday 24%
Channel Affinity
What other retail channels do G Mart Supermarket shoppers visit?
TOP CHANNELS AFFINITY
Drug 8.0x
Food 1.9x
Club 0.5x
Mass 0.3x
Retailer Affinity
What other specific retailers do G Mart Supermarket shoppers visit?
TOP RETAILERS AFFINITY
Ming's Supermarket 1462.5x
C-Mart Supermarket 922.1x
Russo's 756.3x
Kam Man Food 572.6x