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Hamrick's
Numerator Retailer Snapshot
Omnichannel Visibility Demo
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93.6
Purchase Cycle (days)
5.3
Avg Basket Size (units)
$46.58
Avg Basket Size ($)
Demographics
Who is shopping at Hamrick's and what are they like?
DEMOGRAPHIC INDEX
Under 24 31
25-34 37
35-44 53
45-54 96
55-64 205
Over 65 293
African American 149
Asian 6
Caucasian 118
Hispanic 14
Under $20k 105
$20k-40k 125
$40k-60k 113
$60k-80k 128
$80k-100k 93
$100k-125k 77
Over $125k 44
No College 103
College 103
Adv. Degree 86
Has Kids 58
No Kids 149
Basket Size
When shopping at Hamrick's, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 68
Express Lane (3-10 Items) 159
Fill Up (11-20 Items) 97
Pantry Stocking (21+ Items) 26
Day of Week
What day of the week are shoppers visiting Hamrick's?
DAY OF WEEK SHARE OF TRIPS
Monday 13%
Tuesday 16%
Wednesday 10%
Thursday 15%
Friday 20%
Saturday 26%
Sunday 0%
Channel Affinity
What other retail channels do Hamrick's shoppers visit?
TOP CHANNELS AFFINITY
Dollar 2.1x
Fast Food 1.8x
Beauty 1.4x
Casual Dining 1.3x
Retailer Affinity
What other specific retailers do Hamrick's shoppers visit?
TOP RETAILERS AFFINITY
Fairvalue 42.6x
Markette 42.5x
KJ's Market 36.1x
Mighty Dollar 32.8x