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Kmart
Numerator Retailer Snapshot
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82.8
Purchase Cycle (days)
4.7
Avg Basket Size (units)
$37.00
Avg Basket Size ($)
Demographics
Who is shopping at Kmart and what are they like?
DEMOGRAPHIC INDEX
Under 24 84
25-34 96
35-44 99
45-54 97
55-64 112
Over 65 102
African American 123
Asian 70
Caucasian 98
Hispanic 125
Under $20k 129
$20k-40k 118
$40k-60k 112
$60k-80k 100
$80k-100k 92
$100k-125k 77
Over $125k 65
No College 136
College 97
Adv. Degree 73
Has Kids 104
No Kids 96
Basket Size
When shopping at Kmart, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 92
Express Lane (3-10 Items) 130
Fill Up (11-20 Items) 80
Pantry Stocking (21+ Items) 36
Day of Week
What day of the week are shoppers visiting Kmart?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 12%
Wednesday 12%
Thursday 13%
Friday 16%
Saturday 19%
Sunday 14%
Channel Affinity
What other retail channels do Kmart shoppers visit?
TOP CHANNELS AFFINITY
Drug 1.7x
Dollar 1.6x
Mass 1.4x
Food 1.3x
Retailer Affinity
What other specific retailers do Kmart shoppers visit?
TOP RETAILERS AFFINITY
On Broadway Liquor 2.4x
Mr. Special 2.4x
Supermarket Foods 2.4x
Shima's Supermarket 2.4x