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Markette
Numerator Retailer Snapshot
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71.7
Purchase Cycle (days)
2.5
Avg Basket Size (units)
$20.64
Avg Basket Size ($)
Demographics
Who is shopping at Markette and what are they like?
DEMOGRAPHIC INDEX
Under 24 847
25-34 48
35-44 74
45-54 96
55-64 103
Over 65 203
African American 144
Asian 18
Caucasian 111
Hispanic 48
Under $20k 173
$20k-40k 215
$40k-60k 109
$60k-80k 63
$80k-100k 24
$100k-125k 43
Over $125k 39
No College 182
College 62
Adv. Degree 148
Has Kids 69
No Kids 136
Basket Size
When shopping at Markette, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 150
Express Lane (3-10 Items) 81
Fill Up (11-20 Items) 8
Day of Week
What day of the week are shoppers visiting Markette?
DAY OF WEEK SHARE OF TRIPS
Monday 14%
Tuesday 13%
Wednesday 15%
Thursday 21%
Friday 17%
Saturday 12%
Sunday 8%
Channel Affinity
What other retail channels do Markette shoppers visit?
TOP CHANNELS AFFINITY
Fast Food 2.3x
Gas & Convenience 2.1x
Dollar 2.0x
Mass 1.4x
Retailer Affinity
What other specific retailers do Markette shoppers visit?
TOP RETAILERS AFFINITY
KJ's Market 133.9x
Quality Foods 42.9x
Bruce's Foodland 40.4x
Rush's 37.3x