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Ming's Supermarket
Numerator Retailer Snapshot
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65.0
Purchase Cycle (days)
8.3
Avg Basket Size (units)
$30.38
Avg Basket Size ($)
Demographics
Who is shopping at Ming's Supermarket and what are they like?
DEMOGRAPHIC INDEX
Under 24 68
25-34 163
35-44 182
45-54 12
55-64 58
Over 65 4
African American 0
Asian 1090
Caucasian 2
Hispanic 26
Under $20k 84
$20k-40k 156
$40k-60k 109
$60k-80k 166
$80k-100k 8
$100k-125k 4
Over $125k 115
No College 106
College 96
Adv. Degree 108
Has Kids 99
No Kids 101
Basket Size
When shopping at Ming's Supermarket, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 60
Express Lane (3-10 Items) 147
Fill Up (11-20 Items) 143
Pantry Stocking (21+ Items) 73
Day of Week
What day of the week are shoppers visiting Ming's Supermarket?
DAY OF WEEK SHARE OF TRIPS
Monday 7%
Tuesday 7%
Wednesday 9%
Thursday 9%
Friday 7%
Saturday 33%
Sunday 28%
Channel Affinity
What other retail channels do Ming's Supermarket shoppers visit?
TOP CHANNELS AFFINITY
Food 3.0x
Drug 2.6x
Club 1.0x
Gas & Convenience 0.6x
Retailer Affinity
What other specific retailers do Ming's Supermarket shoppers visit?
TOP RETAILERS AFFINITY
G Mart Supermarket 1772.9x
C-Mart Supermarket 1119.9x
Russo's 843.0x
Kam Man Food 420.2x