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OBriens Market
Numerator Retailer Snapshot
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72.4
Purchase Cycle (days)
8.5
Avg Basket Size (units)
$32.47
Avg Basket Size ($)
Demographics
Who is shopping at OBriens Market and what are they like?
DEMOGRAPHIC INDEX
Under 24 125
25-34 14
35-44 23
45-54 110
55-64 362
Over 65 15
African American 2
Asian 14
Caucasian 122
Hispanic 90
Under $20k 29
$20k-40k 4
$40k-60k 254
$60k-80k 188
$80k-100k 16
$100k-125k 20
Over $125k 117
No College 107
College 101
Adv. Degree 90
Has Kids 54
No Kids 154
Basket Size
When shopping at OBriens Market, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 55
Express Lane (3-10 Items) 146
Fill Up (11-20 Items) 127
Pantry Stocking (21+ Items) 124
Day of Week
What day of the week are shoppers visiting OBriens Market?
DAY OF WEEK SHARE OF TRIPS
Monday 13%
Tuesday 14%
Wednesday 17%
Thursday 11%
Friday 13%
Saturday 12%
Sunday 19%
Channel Affinity
What other retail channels do OBriens Market shoppers visit?
TOP CHANNELS AFFINITY
Drug 2.6x
Health 2.4x
Food 1.8x
Liquor 1.6x
Retailer Affinity
What other specific retailers do OBriens Market shoppers visit?
TOP RETAILERS AFFINITY
Save Mart Pharmacy 499.3x
Stop N Save 6 418.2x
Cost Less Foods 201.0x
Sacramento Natural Foods Co Op 78.6x