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Publix
Numerator Retailer Snapshot
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40.1
Purchase Cycle (days)
10.6
Avg Basket Size (units)
$39.15
Avg Basket Size ($)
Demographics
Who is shopping at Publix and what are they like?
DEMOGRAPHIC INDEX
Under 24 65
25-34 80
35-44 95
45-54 109
55-64 110
Over 65 133
African American 112
Asian 34
Caucasian 102
Hispanic 134
Under $20k 71
$20k-40k 90
$40k-60k 107
$60k-80k 101
$80k-100k 100
$100k-125k 112
Over $125k 113
No College 81
College 101
Adv. Degree 118
Has Kids 96
No Kids 105
Basket Size
When shopping at Publix, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 49
Express Lane (3-10 Items) 121
Fill Up (11-20 Items) 184
Pantry Stocking (21+ Items) 205
Day of Week
What day of the week are shoppers visiting Publix?
DAY OF WEEK SHARE OF TRIPS
Monday 13%
Tuesday 12%
Wednesday 13%
Thursday 12%
Friday 14%
Saturday 17%
Sunday 19%
Channel Affinity
What other retail channels do Publix shoppers visit?
TOP CHANNELS AFFINITY
Health 2.0x
Food 1.8x
Pet 1.5x
Drug 1.5x
Retailer Affinity
What other specific retailers do Publix shoppers visit?
TOP RETAILERS AFFINITY
MD Oriental Market 3.7x
Thrifty Specialty Produce 3.7x
Original Brooklyn Water Bagel 3.6x
Broward 3.6x