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Saigon City Marketplace
Numerator Retailer Snapshot
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75.2
Purchase Cycle (days)
10.1
Avg Basket Size (units)
$33.14
Avg Basket Size ($)
Demographics
Who is shopping at Saigon City Marketplace and what are they like?
DEMOGRAPHIC INDEX
Under 24 384
25-34 112
35-44 192
45-54 46
55-64 7
Over 65 11
African American 29
Asian 1289
Caucasian 1
Hispanic 2
Under $20k 113
$20k-40k 254
$40k-60k 58
$60k-80k 41
$80k-100k 165
$100k-125k 16
Over $125k 20
No College 239
College 80
Adv. Degree 22
Has Kids 140
No Kids 54
Basket Size
When shopping at Saigon City Marketplace, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 31
Express Lane (3-10 Items) 134
Fill Up (11-20 Items) 268
Pantry Stocking (21+ Items) 142
Day of Week
What day of the week are shoppers visiting Saigon City Marketplace?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 13%
Wednesday 11%
Thursday 11%
Friday 16%
Saturday 22%
Sunday 15%
Channel Affinity
What other retail channels do Saigon City Marketplace shoppers visit?
TOP CHANNELS AFFINITY
Club 4.8x
Food 2.0x
Casual Dining 1.7x
Gas & Convenience 1.0x
Retailer Affinity
What other specific retailers do Saigon City Marketplace shoppers visit?
TOP RETAILERS AFFINITY
Mom Supermarket 694.5x
My Thuan Supermarket 648.8x
Saigon Supermarket 564.6x
ABC Supermarket 548.9x