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Saigon Supermarket
Numerator Retailer Snapshot
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62.0
Purchase Cycle (days)
14.8
Avg Basket Size (units)
$41.40
Avg Basket Size ($)
Demographics
Who is shopping at Saigon Supermarket and what are they like?
DEMOGRAPHIC INDEX
Under 24 115
25-34 105
35-44 231
45-54 18
55-64 17
Over 65 8
African American 58
Asian 1240
Caucasian 1
Hispanic 1
Under $20k 144
$20k-40k 189
$40k-60k 200
$60k-80k 21
$80k-100k 15
$100k-125k 37
Over $125k 32
No College 105
College 109
Adv. Degree 62
Has Kids 123
No Kids 74
Basket Size
When shopping at Saigon Supermarket, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 28
Express Lane (3-10 Items) 91
Fill Up (11-20 Items) 227
Pantry Stocking (21+ Items) 418
Day of Week
What day of the week are shoppers visiting Saigon Supermarket?
DAY OF WEEK SHARE OF TRIPS
Monday 7%
Tuesday 7%
Wednesday 6%
Thursday 8%
Friday 27%
Saturday 19%
Sunday 26%
Channel Affinity
What other retail channels do Saigon Supermarket shoppers visit?
TOP CHANNELS AFFINITY
Club 3.0x
Food 2.5x
Casual Dining 1.1x
Dollar 0.9x
Retailer Affinity
What other specific retailers do Saigon Supermarket shoppers visit?
TOP RETAILERS AFFINITY
My Thuan Supermarket 567.9x
Saigon City Marketplace 553.0x
Hoa Binh Supermarket 492.2x
A Dong Supermarket 404.9x