Get in Touch
Sephora
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
Get a Free Demo
109.9
Purchase Cycle (days)
5.6
Avg Basket Size (units)
$66.15
Avg Basket Size ($)
Demographics
Who is shopping at Sephora and what are they like?
DEMOGRAPHIC INDEX
Under 24 255
25-34 225
35-44 96
45-54 62
55-64 39
Over 65 20
African American 86
Asian 350
Caucasian 71
Hispanic 133
Under $20k 95
$20k-40k 84
$40k-60k 95
$60k-80k 94
$80k-100k 97
$100k-125k 94
Over $125k 144
No College 55
College 100
Adv. Degree 148
Has Kids 78
No Kids 126
Day of Week
What day of the week are shoppers visiting Sephora?
DAY OF WEEK SHARE OF TRIPS
Monday 13%
Tuesday 12%
Wednesday 12%
Thursday 12%
Friday 18%
Saturday 19%
Sunday 14%
Channel Affinity
What other retail channels do Sephora shoppers visit?
TOP CHANNELS AFFINITY
Beauty 4.0x
Health 2.2x
Casual Dining 1.9x
Pet 1.8x
Retailer Affinity
What other specific retailers do Sephora shoppers visit?
TOP RETAILERS AFFINITY
On Broadway Liquor 8.2x
Shima's Supermarket 8.0x
Confucius Pharmacy 7.3x
Irving Seafood Market 6.4x