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Smart & Final
Numerator Retailer Snapshot
INFOGRAPHIC
Omnichannel Growth
Find out if your sales are really down or just hiding in new channels. Explore the gap – what we call the "blind spot" – between dollar and basket growth in traditional channels compared to all channels in the omnichannel market.
71.4
Purchase Cycle (days)
8.6
Avg Basket Size (units)
$40.90
Avg Basket Size ($)
Demographics
Who is shopping at Smart & Final and what are they like?
DEMOGRAPHIC INDEX
Under 24 116
25-34 91
35-44 107
45-54 98
55-64 95
Over 65 111
African American 63
Asian 275
Caucasian 61
Hispanic 271
Under $20k 137
$20k-40k 116
$40k-60k 83
$60k-80k 89
$80k-100k 92
$100k-125k 100
Over $125k 92
No College 101
College 104
Adv. Degree 86
Has Kids 107
No Kids 92
Basket Size
When shopping at Smart & Final, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 56
Express Lane (3-10 Items) 138
Fill Up (11-20 Items) 161
Pantry Stocking (21+ Items) 111
Day of Week
What day of the week are shoppers visiting Smart & Final?
DAY OF WEEK SHARE OF TRIPS
Monday 14%
Tuesday 14%
Wednesday 14%
Thursday 14%
Friday 15%
Saturday 15%
Sunday 14%
Channel Affinity
What other retail channels do Smart & Final shoppers visit?
TOP CHANNELS AFFINITY
Club 4.1x
Food 1.5x
Health 1.5x
Casual Dining 1.4x
Retailer Affinity
What other specific retailers do Smart & Final shoppers visit?
TOP RETAILERS AFFINITY
On Broadway Liquor 7.5x
Vien Dong Iv Supermarket 7.5x
Sin Lee Wholesale Inc 7.5x
Kim Long Market 7.4x