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Sunset Foods
Numerator Retailer Snapshot
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82.8
Purchase Cycle (days)
10.3
Avg Basket Size (units)
$43.80
Avg Basket Size ($)
Demographics
Who is shopping at Sunset Foods and what are they like?
DEMOGRAPHIC INDEX
Under 24 381
25-34 26
35-44 113
45-54 154
55-64 80
Over 65 4
African American 1
Asian 78
Caucasian 120
Hispanic 5
Under $20k 20
$20k-40k 10
$40k-60k 174
$60k-80k 27
$80k-100k 85
$100k-125k 56
Over $125k 296
No College 5
College 98
Adv. Degree 210
Has Kids 94
No Kids 107
Basket Size
When shopping at Sunset Foods, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 52
Express Lane (3-10 Items) 134
Fill Up (11-20 Items) 174
Pantry Stocking (21+ Items) 142
Day of Week
What day of the week are shoppers visiting Sunset Foods?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 12%
Wednesday 11%
Thursday 14%
Friday 15%
Saturday 19%
Sunday 18%
Channel Affinity
What other retail channels do Sunset Foods shoppers visit?
TOP CHANNELS AFFINITY
Pet 3.0x
Food 2.3x
Health 2.2x
Drug 1.9x
Retailer Affinity
What other specific retailers do Sunset Foods shoppers visit?
TOP RETAILERS AFFINITY
Garden Fresh Market 254.6x
Happy Foods 194.7x
Fresh Farms 165.6x
Sunset Supermarket 146.5x