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Super Dollar Discount Foods
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75.5
Purchase Cycle (days)
8.7
Avg Basket Size (units)
$24.60
Avg Basket Size ($)
Demographics
Who is shopping at Super Dollar Discount Foods and what are they like?
DEMOGRAPHIC INDEX
Under 24 4
25-34 85
35-44 54
45-54 181
55-64 105
Over 65 31
African American 325
Asian 0
Caucasian 103
Hispanic 11
Under $20k 394
$20k-40k 110
$40k-60k 86
$60k-80k 81
$80k-100k 27
$100k-125k 36
Over $125k 19
No College 125
College 97
Adv. Degree 84
Has Kids 118
No Kids 80
Basket Size
When shopping at Super Dollar Discount Foods, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 61
Express Lane (3-10 Items) 137
Fill Up (11-20 Items) 146
Pantry Stocking (21+ Items) 102
Day of Week
What day of the week are shoppers visiting Super Dollar Discount Foods?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 13%
Wednesday 14%
Thursday 13%
Friday 17%
Saturday 19%
Sunday 14%
Channel Affinity
What other retail channels do Super Dollar Discount Foods shoppers visit?
TOP CHANNELS AFFINITY
Dollar 3.1x
Mass 1.6x
Fast Food 1.4x
Gas & Convenience 1.2x
Retailer Affinity
What other specific retailers do Super Dollar Discount Foods shoppers visit?
TOP RETAILERS AFFINITY
Double Kwik 109.1x
Gateway Foodland 100.2x
Food Country Usa 96.4x
Son's Supermarket 79.9x