Get in Touch
Tesco
Numerator Retailer Snapshot
Omnichannel Visibility Demo
Learn how to apply real-time purchase data and shopper behavior surveys from Numerator Insights to boost your sales efforts.
Get a Free Demo
72.2
Purchase Cycle (days)
5.1
Avg Basket Size (units)
$24.86
Avg Basket Size ($)
Demographics
Who is shopping at Tesco and what are they like?
DEMOGRAPHIC INDEX
Under 24 59
25-34 129
35-44 95
45-54 95
55-64 96
Over 65 80
African American 88
Asian 82
Caucasian 108
Hispanic 64
Under $20k 224
$20k-40k 110
$40k-60k 86
$60k-80k 77
$80k-100k 84
$100k-125k 72
Over $125k 71
No College 126
College 96
Adv. Degree 88
Has Kids 85
No Kids 118
Basket Size
When shopping at Tesco, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 112
Express Lane (3-10 Items) 111
Fill Up (11-20 Items) 51
Pantry Stocking (21+ Items) 38
Day of Week
What day of the week are shoppers visiting Tesco?
DAY OF WEEK SHARE OF TRIPS
Monday 12%
Tuesday 13%
Wednesday 15%
Thursday 14%
Friday 18%
Saturday 16%
Sunday 13%
Channel Affinity
What other retail channels do Tesco shoppers visit?
TOP CHANNELS AFFINITY
Gas & Convenience 3.3x
Liquor 2.7x
Dollar 1.9x
Fast Food 1.5x
Retailer Affinity
What other specific retailers do Tesco shoppers visit?
TOP RETAILERS AFFINITY
On Broadway Liquor 23.0x
Campbell's Market 15.0x
Panhandle Coop System 13.5x
Little General Store 13.4x