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Trader Joe's
Numerator Retailer Snapshot
Omnichannel Visibility Demo
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73.7
Purchase Cycle (days)
12.0
Avg Basket Size (units)
$40.87
Avg Basket Size ($)
Demographics
Who is shopping at Trader Joe's and what are they like?
DEMOGRAPHIC INDEX
Under 24 86
25-34 125
35-44 114
45-54 88
55-64 71
Over 65 83
African American 62
Asian 226
Caucasian 90
Hispanic 89
Under $20k 63
$20k-40k 62
$40k-60k 82
$60k-80k 93
$80k-100k 105
$100k-125k 129
Over $125k 177
No College 41
College 97
Adv. Degree 174
Has Kids 97
No Kids 104
Basket Size
When shopping at Trader Joe's, how many items are purchased per visit?
ITEMS IN BASKET INDEX
Urgent Need (1-2 Items) 29
Express Lane (3-10 Items) 127
Fill Up (11-20 Items) 248
Pantry Stocking (21+ Items) 214
Day of Week
What day of the week are shoppers visiting Trader Joe's?
DAY OF WEEK SHARE OF TRIPS
Monday 14%
Tuesday 12%
Wednesday 12%
Thursday 12%
Friday 14%
Saturday 18%
Sunday 18%
Channel Affinity
What other retail channels do Trader Joe's shoppers visit?
TOP CHANNELS AFFINITY
Health 2.4x
Club 2.2x
Food 2.1x
Pet 1.7x
Retailer Affinity
What other specific retailers do Trader Joe's shoppers visit?
TOP RETAILERS AFFINITY
On Broadway Liquor 3.9x
New May Wah Super 3.9x
Sun's Market 3.9x
Palm Tree Gourmet 3.9x